"If they start as better ideas, they stay better ideas," reads the headline of a 1966 Ford print ad showcasing four inventions, including a dual-action tailgate – a forerunner of the modern-day truck tailgate that now features handles, steps and work surfaces.
That headline also works as a rallying cry for the F-Series truck team, which for more than 75 years has delivered a lineup of tough, smart and capable trucks – the last 46 as the best-selling truck lineup in America.
The latest Ford better idea: the new 2024 Ford F-150® truck. Available starting early 2024, the truck is designed to enhance the ability to tackle challenges with purposeful features and tech. It has Built Ford Tough® capability to handle tough pursuits. And it has a tough new design, including the new available Pro Access Tailgate for even more access and utility.
With increased production of PowerBoost™ Hybrid for 2024, trims from XL through Platinum Plus, and off-road ready models like Tremor, Raptor and Raptor R, there’s an F-150 for almost every use case.
All that choice is important because F-150 is a leader in all the following industries: construction, government, utility services, agriculture, landscaping, road and highway maintenance, emergency vehicles and mining.
